TikTok is introducing a new feature that enables them to reduce the quantity of artificial intelligence-produced media appearing in their feeds. This move comes as the platform disclosed that it now features over 1 billion AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a full-scale release. This advancement comes amid a surge in content created by AI, driven by new AI video creators.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the most rapidly expanding video streams on another major platform only show AI-generated videos. A large amount of this output is considered mass-produced AI material, a term for inferior, factory-style content that is typically absurd or dreamlike.
Based on user feedback that numerous viewers enjoy content produced via AI tools, ranging from digital art to informative clips, and we intend to offer the community the ability to increase or decrease of that, according to their own likes,” stated a platform representative.
Scale of AI Content
TikTok shared that there are presently 1.3 billion videos on its service identified as made with AI. Overall, over 100 m media items are uploaded to the app each day, making AI content a limited percentage of its complete catalog.
Customizing Your Feed
Users will be able to decrease or raise the volume of AI-generated videos they view by using the content preference option in the app and picking “AI-generated content”. Additional categories that can already be adjusted under the filter include politics, fashion, beauty, and choreography.
AI Disclosure Rules
Its policies oblige content makers to tag “realistic” AI-made content, and it bans harmful deepfakes of well-known individuals or emergencies. Any realistic AI-generated clip that is without a tag can be removed under its community policies.
Additionally, the platform will now apply an AI-generated label to content made using its own AI tools, or detected by an collaborative effort for spotting artificial media. This step is designed to stop users from trying to evade the tagging system.
AI Literacy Programs
TikTok is also introducing a $2 million awareness program for experts and institutions to develop educational content about responsible artificial intelligence. This program will benefit educational bodies focused on educating programming and robotics.
Platform Protection
TikTok has justified its safety measures, amid controversy over intentions to cut jobs for numerous safety staff in Britain. It is expected to eliminate a significant number of roles in its content moderation team in its British office, with worker representatives and online safety experts voicing alarm that staff are being displaced by automated systems.
A senior executive stated that staff-based oversight would still have a role, but AI can shield workers by filtering out the most harmful content before it is viewed by humans. The platform reported a 76% decrease in explicit and harmful content seen by human moderators over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to combine people and machines to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is why a extensive automated help is proving valuable work at speed.”
